I close that gap — flows, campaigns, deliverability — and run it like it's mine.
On a $1M brand, the difference between 12% and 25% is roughly $10,000–$15,000 a month, leaking automatically.
Request a free teardown"Email drives roughly a quarter of total store revenue on average; well-built programs reach far higher."
Klaviyo Email Marketing Benchmarks, 2026 · n = 183,000+ brandsPer email sent, an automated flow earns roughly 18× what a one-off campaign earns. Most brands pour everything into the other 95% — and wonder why email underperforms.
"Flows generate nearly 41% of total email revenue from just 5.3% of sends, with revenue per recipient nearly 18× higher than campaigns."
Klaviyo Email Marketing Benchmarks, 2026The cart-recovery flow is the single highest-earning automation a store can run. Most brands' version is one default email that only fires at checkout — missing the larger group who add to cart and never reach it.
"The average documented online shopping cart abandonment rate is 70.19%." For beauty & personal care specifically, it runs closer to 81%.
Baymard Institute, Cart Abandonment Rate (49-study aggregate)Customers run out of product on a predictable cycle. I build flows timed to your real reorder data, firing just before they run dry — so they rebuy from you instead of drifting to a competitor's ad.
Most brands recover carts at checkout only. I build both triggers — add-to-cart and checkout — catching the larger group that adds, leaves, and currently hears nothing.
Most of your list never purchased — so you know nothing about them. A quiz makes them tell you their skin type, then feeds every flow and campaign that follows. In beauty, relevance is the whole game.
None of the above earns a cent if it hits spam. I authenticate your domain and fix sender reputation so your email reaches the inbox — the foundation most brands have never once checked.
Plus the full supporting suite — segmented welcome, browse abandonment, post-purchase, and win-back flows. The complete automated layer, built to work together.
When you work with Caslon you get me, not a junior with a checklist. I run a limited-product ring brand myself, so I know what acquisition costs feel like and why the list you already own matters. I'm taking my first clients now — which means your account gets attention no forty-client agency can match, because your number is what my name gets built on.
A short teardown of your retention setup. No deck, no pitch.
Request the teardown